Sustainable fashion means that pretty is just a starting point. Beyond that... how deep are you willing to look, what are you finding out, and how does that make you feel? Thoughtful design, ethically made and consciously chosen -- these are things that really matter. At Wallis Evera, our cuts are classic and our stance is unapologetically political.
I write this because I've been thinking a lot about an online article I came across about a week ago, called "Moral fiber: A wrinkle in the ethical market." It talks about a recent study conducted by researchers from Ohio State University and the University of Texas at Austin, which shows that people really don't care about ethical luxury practices as much as they claim to.
Of course, what people say often differs from what they do. That's common and no surprise. The more interesting assertion the article makes is that companies should hide their product's ethical credentials, and let shoppers shop without facing a moral or political decision. "If, as a brand, you must go ethical, keep it quiet. Best to dissolve the medicine in a glass of orange juice, than to force it down as a horse pill." Ugh. What nonsense.
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This one, I wrote at the beginning of the year, but haven't had the courage to post until now. I've been sitting on these same emotions for half the year now, just another thing to deal with on my pages-long "to do" list. I've been giving sneak peeks about this topic to some of the most important people in my life, and I'm realizing that it's not just the entrepreneur's story here, it's so many people's story. Any of us that reach beyond our comfort zone, we're all susceptible to self-doubt. And it's OK. So, the courage comes now, after many, many long walks on the beach with our puppy, and many more joyful moments spent with those that I love. Grounded (in all ways) for the moment, here (finally) is another few words from me...
The past 3 months been a rollercoaster of emotions for me. My startup ethical fashion business has been gathering steam and I’ve found myself suddenly being recognized for several awards. (Read more...)
This past couple of weeks have been a whirlwind of emotions. I was named a Top Finalist for The 2018 Mompreneur Awards and will be flying off to Toronto for the National Mompreneurs® Conference at the beginning of March. This is such an incredible honour and I'm thrilled to be moving into this next and final stage of the selection process.
This year, over 1200 women were nominated or registered for the award, and 205 entrants advanced. After accumulating points based on a public voting stage from over 90,000 public voters and 30,000 supporters and impression ratings from a selection committee, 23 Top Finalists were chosen from all across Canada. (Read more...)
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“Canada’s Clean50 Awards are announced annually by Delta Management Group and the Clean50 organization to recognize those 50 individuals or small teams, from 16 different categories, who have done the most to advance the cause of sustainability and clean capitalism in Canada over the past 2 years,” says Gavin Pitchford, CEO, Delta Management Group, who steward the awards. (Read more...)