Trailblazer: Dr. Alexandra T. Greenhill

Founder & CEO myBestHelper

I created myBestHelper as I saw the potential of technology to solve every caring person's biggest problem - "How do I fulfill my obligation to loved ones be it children or elderly relatives, without feeling stretched and overwhelmed?" When they are stuck, our tech allows people to access all their options real time on demand using their mobile phone. Ask for help from friends and extended family, to volunteers and community, to hiring paid helpers - find the option that works best, and cancel the rest. As a family physician, I saw this as being THE biggest stressor of modern life and wanted to do something about it. And of course, as a person, I felt that stress and wanted a solution too :)

Most meaningful achievement: I love the number of people who tell me that by seeing me live my own life to the fullest, I have inspired them to go after their own dreams. 

Lessons learned: There is never an excuse to treat a living being poorly - we are all someone's children and a moment of kindness can transform a life.   

Best advice: Perfection is the enemy of success. We are often raised to be perfect and yet, life is naturally messy! We should be embracing that rather than fighting it - aiming to do a great job (not a perfect job) has landed me further than I could have ever imagined.  

The future is: Ours to create. There has never been a time when so much is possible. 

Photo by Vairdy Photography; Jewelry by Stephanie Ann Studios